Business Control Systems, LP (BCS) is dedicated to and passionate about providing the best skilled technical professionals for each of our client's interim and long-term project solution. We do this by first selecting the highest quality candidates, then continuing to support and build our consultants' skills throughout each phase of their careers.
Scope of work and required skills:
Seeking an Enterprise Email Manager to work onsite at our Semiconductor clients facility in Plano. This is a full time position with Business Control Systems, LP located in Dallas, TX. Primary roles and responsibilities include:
. The E-mail Campaign Manager is responsible for managing the email execution on a Worldwide basis supporting multiple businesses.
. This person will be responsible for acting as the liaison between program managers and the e-mail vendor and will improve the e-mail channel against general open, clickthrough and unsubscribe and campaign goals.
. You will serve as the e-mail expert for program managers - actively researching best practices, industry trends, performing AB email tests, providing initial process support, and advising program managers on how to improve their email performance.
. You will establish e-mail standards and minimum performance guidelines and make sure that people that send e-mails to our customers conform to those guidelines.
. Finally, you will work with program managers to assist in improving overall direct marketing campaign goals that lead to conversions.
. The Email Campaign Manager is responsible for providing expertise beyond past customer retention and new customer acquisition program results.
. They should have general knowledge on building customer relationships through direct marketing channels in the B2B space.
. These channels include but are not limited to: Direct mail, E-mail, Internet, Phone, Customer loyalty programs
. Key aspects of the position include working with each of the program managers, the creative team and the outside agency/agencies to assist in the strategic development and implementation of direct marketing plans.
. The best candidates for this role will have multiple years of e-mail or other online marketing experience, ideally for business to business marketing. He/she should have existing knowledge of e-mail best practices and can intelligently discuss how to improve e-mail marketing.
. In order to be successful in this position, you must have previously demonstrated skills in managing complex processes with multiple business owners while making tradeoffs against business priorities.
. You will have strong organizational skills and data analysis skills and show an ability to drill down into the details.
. You will have experience working with HTML & Text content; Excel and Powerpoint skills are preferred.
. You will have a demonstrated ability to work with global technology and business teams.
. To coordinate, build and/or manage, execute and track email campaigns and processes.
. This role will need to support and coordinate campaigns with various program managers across the enterprise.
. General Campaign Management Responsibilities
. Manage all aspects of coordinating, building, executing and tracking campaigns as requested by email program managers
. Establish and manage email campaign management processes and training
. Coordinate campaign management calendaring and scheduling
. Manage and adjust campaigns to adhere to global contact management rules
. Provide email campaign QA
. Manage end user and outsourcing vendor relationship for all executions
. Provide standard email metrics and campaign performance reporting
. Manage execution of ongoing communications to our existing customers
. Work with segmentation managers to manage list quality and export to email vendor
. Manage reporting & analytics for each email campaign including but not limited to open rates, CTR, bounce rate, & overall program ROI
. Experience: Manage all aspects of coordinating, building, executing and tracking campaigns as requested by email program managers To Apply to this job go to http://www.GadBall.com or click here